About GreenTea
GreenTea is a non-profit social network with a simple promise: all profit goes to fighting climate change. We exist to prove that a social platform can be good for the people who use it and good for the planet — without the manipulation, outrage, and endless scrolling that define most of the industry.
The problem we're targeting
Mainstream social media makes money by holding your attention for as long as possible. That single incentive shapes everything: feeds engineered to be addictive, outrage amplified because it spreads, and a constant pull to stay online. We started from the opposite question — what would a social network look like if it wasn't trying to maximise your time on it?
How GreenTea is built differently
- A shared daily character limit. A randomly-set limit that everyone shares each day, creating a sense of a common moment rather than an infinite stream.
- Local and topic-based discovery. A Nearby feed for your community and an Open Water feed for quality content beyond your circle — the latter with a daily view cap so it never becomes a doom-scroll.
- Circles, capped at 150. Mutual connections form a Circle you can share privately with — sized around the number of relationships people can realistically maintain.
- Anti-spam, anti-doom-scroll defaults. A daily post cap, per-post comment controls, and no engagement-maximising design.
The opt-in ads model
We're honest that a non-profit still needs revenue to fund the donations that are the whole point. Rather than force ads on everyone, GreenTea makes them strictly opt-in. The default is off — and when ads are off, the ad network isn't loaded for your account at all. If you choose to turn ads on, you're choosing to contribute to climate charity that way, and you can turn them back off any time. No feature is ever gated behind ads. In our first version, ads are non-personalised.
Where the money goes
After operating costs, profit is donated to organisations working on climate change. [REVIEW: name specific charities / donation mechanism / cadence once decided — keep this honest and concrete before launch.]